Welcome to Betrock publishing. We are delighted to unveil our newly launched horticulture-focused website, a testament to the vision and dedication of our founder, Irv Betrock, who embarked on this journey back in 1972. With decades of passion and expertise in the field, Irv's commitment to the world of horticulture has laid the foundation for a platform that celebrates the beauty and significance of plants. Our website is more than just a digital hub; it's a living legacy of knowledge, innovation, and a deep-rooted love for all things green. Join us as we honor Irv Betrock's legacy and continue his mission to share the wonders of horticulture with the world. Explore our website today and let your horticultural journey begin.